Marketing and management in web projects

In this article I'll explain what the professional approach to e-biznes'u.

The times in which the mere possession of a website called e-business are long gone. Currently, in order to achieve success on the web you need to devote to this subject a lot of time and energy. This is also connected with some expenditure, but more on that some other time.

Create a professional, profitable web site is not to write a few articles, oprawieniu in "some GIFs" and put on a free server. Professional approach to e-biznes'u should act as the human mind - holistically cover all areas of Internet activity while taking into account their differences. In other words - you need a good 'feel' of the Internet and a working knowledge of the areas in which we will operate.

The above figure shows the factors contributing to e-business. Let's just say that it is a simplified version for partner product pages. Indeed, if your e-business would operate within the company, it would be necessary here yet considered legal, tax, etc.

Let's examine these fundamental issues, therefore, e-business:

First Technology. Starting from the technology, because at this point is also a point of "0", that is basically the same idea for a business. According to the idea of ​​technology must be chosen. The idea dictates whether your site will be static or dynamic. Do you need an online store, or just a simple site with several subsites. What kind of audience do you expect? Just cheap web hosting , whether you need a dedicated server ? How many records will be your base danch? Perhaps PHP and MySQL are not enough and you need to use more efficient, but more expensive database systems.

Second Layout. Your website should be clear and legible. The page template, you can do yourself, outsource graphic artist, or buy in the store WebHandel . Note that the page (website / portal) is not for you, just for the users. Make sure that the navigation is good if it is ergonomic . HTML template should also include a minimum of code, so you should use cascading style sheets (CSS).

3rd Keywords. Should know on what keywords your website should be visible in search engines. This involves carrying out analysis of keyword popularity and the quality of your service.

4th Copywriting. Sold to your site, you should write a very persuasive sales pitch. Here you can use keywords and phrases developed in the previous section. Be sure to include in the text of the benefits of your product / service.

5th Optimization. This point can be seen in two ways.
First - optimizing the user: test for friends who were not so far into contact with your party, or are able to move quickly on it. If not, let them advise you what to change.
Secondly - the search engine optimization. This search engine users without eyes. They can only read HTML. Check the source of his hand - it does not contain unnecessary JavaScript or flash animation or the entire content of the page is readable after removing the HTML tags?

6th Position . This point can also be seen in two ways:
Brand positioning - to your product or service were eagerly bought, you have to promote your brand. How to do it? Długoby post ... Maybe I just read about online brand management or smart books
Positioning in the search engines - interested in a particular positioning in Google. This search engine is about 80% of the Polish market, while others are very similar to the algorithm.

7th Marketing. Such is certainly not in the same sentence I will make The main thing is to create and maintain a good relationship with our customers and future customers. You can do the newsletter, advertising campaigns on the Internet and beyond, etc. ... It all depends on your imagination and knowledge .

Do you think that's it? Not at all! Look even at the last point. You suggested that you create a newsletter. Thus, again, go back to the first point and the second (newsletter must be based on some technology and have a good layout). Keywords can skip, but step 4 not (at the end of the text will depend on how much your mailing will be effective).

I do not want to scare you, but so will all the time. This is business. All the time you need to fix something, test, etc ... But if you do it wisely, I'm sure you will be rewarded in the form of constantly arriving NBP notes

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Luke Jarzembowski, author of the blog - since 2006 under the illusion that it will be rich ... ;-) But still working hard on this. Programs , blogging , and positioning , creating and promoting their e-businesses .

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This entry was posted on Thursday, October 19, 2006 at 0:12 and is classified in category: e-business . You can follow any responses to this entry through the RSS 2.0 feed. You can comment or leave a trackback from your own site.

3 Comments to "How to do e-business?"

1. Bartek wrote:
   October 28, 2006 at 3:34

   Hmm ... Quite a not a bad text. I appreciate kretywnośc author.

   Regards

2. maryuse wrote:
   on October 29, 2006 at 7:36

   The text I would start by saying: any activity (the creation of the company name and its assumption) on the Internet is a good web domain purchase. In addition, the text can be. They gave me food for thought sayings concerning continuous amendments and tests. Yes, business can not be static.

3. angel wrote:
   31 July 2010 at 1:13

   Genius!

   I recommend

   And from Himself

   The best way to sell a business is a knowledge of the book for 2x as much

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