Marketing and management of Internet projects

In this article I'll explain what the professional approach to e-biznes'u.

The days of just having a website called e-business are long gone. Currently, in order to achieve success on the web you have to devote to this subject a lot of time and energy. This is also related to certain expenses, but more on that another time.

Creating a professional, profitable website is not to write a few articles, oprawieniu in "some GIFs" and placed on a free server. Professional approach to e-biznes'u should act as the human mind - holistically cover all the areas of Internet business while taking into account their differences. In other words - you need a good 'feel' of the Internet and a working knowledge of the areas in which we will operate.

The figure shows the factors contributing to e-business. Let's just say that this is a simplified version of the partner product pages. Indeed, if your e-business would operate within the company, it would be necessary here we take into account the legal, tax, etc.

Let's examine these fundamental issues, therefore, e-business:

1 Technology. Starting from the technology, because at this point is the point "0", that is basically the same idea for a business. According to the idea you have to choose the technology. The idea is imposed, if your website is to be static or dynamic. Do you need an online store, or just a simple site with several subsites. What kind of audience do you expect? Just a cheap web hosting , whether you need a dedicated server ? How many records will be your base Danch? Perhaps PHP and MySQL are not enough and you need to use the more efficient, but more expensive database systems.

2 Layout. Your website should be clear and legible. The page template, you can do it yourself, outsource graphic artist, or buy in the store WebHandel . Note that the page (website / portal) is not for you, just for the users. Make sure has good navigation, and is ergonomic . HTML template should also include a minimum of code, so you should use cascading style sheets (CSS).

3 Keywords. Should know on what keywords your site should be visible in search engines. This involves carrying out analyzes popularity of keywords and the quality of your service.

4 Copywriting. To make your website sell, you should write a persuasive text ad. Here you can use the keywords and phrases developed in the previous section. Be sure to include in the text of the benefits of your product / service.

5 Optimization. This point can be seen in two ways.
First - optimizing the user: test on friends who had no contact so far with your website, and are able to move smoothly on it. If not, let them advise you what to change.
Second - optimization of the search engines. Search engines are users without eyes. They can only read HTML. Check the source of your pages - it does not contain unnecessary JavaScript or flash animation, or the entire content of the page is readable after removing HTML tags?

6 Positioning . This point can also be seen in two ways:
Brand positioning - to your product or service were eagerly bought, you need to promote your brand. How to do it? Długoby write ... It may just help with brand management on the web or smart books
Search Engine Positioning - interested in a particular positioning in Google. This search engine is about 80% of the Polish market, and others are very similar to the algorithm.

7 Marketing. Such is certainly the one sentence I will make no The main thing is to create and maintain a good relationship with our customers and future customers. You can do the newsletter, advertising campaigns online and off, etc. ... It all depends on your imagination and knowledge .

Do you think that it? Not at all! Look even at the last point. Told you that you created a newsletter. Thus, again, going back to the first and second (newsletter must be based on some technology and have a good layout). Keywords can skip, but the fourth not (at the end of the text will depend on how much your mailing will be effective).

I do not want to scare you, but so will all the time. This is a business. All the time you need to fix something, test, etc ... However, if you do this wisely, I'm sure you will be rewarded in the form of constantly arriving NBP notes

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Luke Jarzembowski, author of the blog - since 2006 under the illusion that it will be rich ... ;-) But still working hard on this. Programs , blogs , and positioning , creating and promoting their e-businesses .

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This entry was posted on Thursday, October 19, 2006 at 0:12 and is classified in category: e-business . You can follow any responses to this entry through the RSS 2.0 feed. You can comment , or leave a trackback from your own site.

3 Responses to "How do e-business?"

1. Bartek wrote:
   October 28, 2006 at 3:34

   Hmm ... Quite a not a bad text. I appreciate kretywnośc author.

   Regards

2. Maryus wrote:
   on October 29, 2006 at 7:36

   The text I would start by saying: any activity (creation of company and its foundation) on the internet is to buy a good web domain. In addition, the text can be. They gave me food for thought sayings concerning the continuous amendments and tests. Yes, business can not be static.

3. angel wrote:
   July 31, 2010 at 1:13

   Genius!

   Recommend

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   The best way for a business to sell knowledge of books for 2x as much

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